I am an Assistant Professor at the Chinese University of Hong Kong. My research interests include competitive strategy, privacy, consumer search, and information economics.
with Ganesh Iyer and Zemin (Zachary) Zhong.
with Wenxiao Yang and Pengxiang Zhou.
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Privacy and Polarization: An Inference-Based Framework
Online Appendix
Management Science, forthcoming
Extended Abstract at EC'24 (25th ACM Conference on Economics and Computation)
with Tommaso Bondi and Omid Rafieian.
Privacy regulations that ban behavioral ad targeting incentivize media firms to shift toward more extreme and polarizing positioning to draw better inferences about consumer types. Competition increases such inference motives.
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Reputation for Privacy
Online Appendix
Marketing Science, forthcoming
This paper studies whether firms’ reputation consideration can serve as a commitment device for privacy protection in a long-run game when consumers have imperfect monitoring technology.
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Search Fatigue, Choice Deferral, and Closure
Online Appendix
Marketing Science, forthcoming
with Z. Eddie Ning and J. Miguel Villas-Boas.
Varying search costs can lead to choice deferral and choice closure behavior, with effects of strategic pricing and retargeting.
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Dynamic Persuasion and Strategic Search
Online Appendix
Management Science, 2024
This paper endogenizes the consumer’s information environment from the firm’s perspective and endogenizes the search decision from the consumer’s perspective.
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A Dynamic Model of Optimal Retargeting
Marketing Science, 2021
with J. Miguel Villas-Boas.
The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.
○ Ph.D. Business Administration, University of California, Berkeley, 2023
Exchange student in Economics, Stanford University, 2019
○ B.S. Mathematics, B.S. Statistics, University of Michigan, 2017
○ Major in Mathematics, Peking University, 2012 - 2015
