Yunfei (Jesse) Yao
	Room 1134, Cheng Yu Tung Building Email: jesseyao@cuhk.edu.hk

   I am an Assistant Professor at the Chinese University of Hong Kong. My research interests include microeconomic theory, industrial organization, and marketing strategy.

○ Reputation for Privacy     Major revision at Marketing Science

○ Search Fatigue, Choice Deferral, and Closure     Major revision at Marketing Science

  with Z. Eddie Ning and J. Miguel Villas-Boas.

○ Precision-Recall Tradeoff in Competitive Targeting     Major revision at Marketing Science

  with Ganesh Iyer and Zemin (Zachary) Zhong.

○ Privacy and Polarization: An Inference-Based Framework     Major revision at Management Science

  Accepted by EC'24 (25th ACM Conference on Economics and Computation)

  with Tommaso Bondi and Omid Rafieian.

○ Consumer Gradual Learning and Firm Non-stationary Pricing

  with Wee Chaimanowong and Qiaoyi Chen.

○ Strategic Misinformation Generation and Detection     Major revision at Management Science

  with Wenxiao Yang and Pengxiang Zhou.

○ Invitation to Search or Purchase? Optimal Multi-attribute Advertising

○ Dynamic Persuasion and Strategic Search     Online Appendix     Management Science, 2024

○ A Dynamic Model of Optimal Retargeting     Marketing Science, 2021

  with J. Miguel Villas-Boas.

○ Ph.D. Business Administration, University of California, Berkeley, 2023

      Exchange student in Economics, Stanford University, 2019

○ B.S. Mathematics, B.S. Statistics, University of Michigan, 2017

○ Major in Mathematics, Peking University, 2012 - 2015

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